Search
  • Analogyx BI

ABI Role Call: Customer Segmentation

Customer Segmentation using RFM analysis

RFM (Recency, Frequency, Monetary) analysis is a business analytics technique and a great way to segment your customers by proven marketing principles of segmentation, targeting & positioning, and maximizing customer lifetime value.


RFM to create customer segmentation for your marketing campaigns, RFM helps businesses utilize their marketing budgets wisely and efficiently, while also boosting the overall impact of marketing on the business.

How recently customers purchased?

How often customers are buying?

How much did a customer buy?


Figuring out where and how to spend your marketing dollars to maximize your investment efficiency can be a critical and daunting task. However, there’s good news!


Analogyx BI’s Customer Segmentation dashboard defines high, mid, and low-value customers, as well as, their geographic location to maximize marketing investment through targeted marketing with the help of Analogyx BI’s Machine Learning capabilities.


Analogyx BI allows you to apply Prescriptive Analytics to learn a great deal about your customers and your product distribution so you can increase the effectiveness of your marketing dollars through Segmentation.


To know more, click here and our Business Analysts will get back to you.


Get Analogyx BI and get visual!

23 views
  • LinkedIn
  • YouTube
  • Facebook
  • Twitter

US +1 (888) 532 8422

UK +44 (20) 81245918

Support (*Coming Soon)

Login

User Guide*

On-Demand Training*

Help Center*

Videos*

University*

© 2020, Analogyx BI Pvt. Ltd. All Rights Reserved.

Disclaimer: All product names, logos, and brands are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. The use of these names, logos, and brands does not imply endorsement.